7 Comments
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Pollyanna Ward's avatar

This was my favourite read this week. Brilliant writing, such a good analysis of K shaped influence. Nice (:

Kima Sargsyan's avatar

so well observed and analyzed

Joe Burns's avatar

Thank you!

Kel Rakowski's avatar

It's why everyone is maxxxxxxing out rn

Ed Cotton's avatar

America is the champion of the mass mid. Joe, does that mean all of Merica’s mass mid brands are in trouble. Asking for some friends in CPG?

Joe Burns's avatar

Honestly I would say - yes - distribution comes into this too, ayoh dtc mayo vs hellmans in walmart

Kel Rakowski's avatar

Yeah like all those corps doing product research in Ohio --