Brilliantly articulated. And miserably accurate. I've been trying to explain this idea to my coworkers for years, and irritatingly you've done it better than I ever have in a single post. But the nice thing is, said post can be shared...
Brilliant work, sir. There’s something about the definitive, quantitative nature of winning that humans find alluring but not all that satisfying. Hollow, Pyrrhic victories and all that
I would argue that in 2026, most agencies are scoreboard-obsessed. It is what keeps the lights on. Because if you are not constantly winning, there will be no awards and no long-term.
The springboard is where you climb to lose your mind. To attempt the clavado, knowing the floor is there. To take the hit and count it as part of the prize. Victory, sometimes, has a chipped-tooth smile.
Brilliantly articulated. And miserably accurate. I've been trying to explain this idea to my coworkers for years, and irritatingly you've done it better than I ever have in a single post. But the nice thing is, said post can be shared...
Brilliant work, sir. There’s something about the definitive, quantitative nature of winning that humans find alluring but not all that satisfying. Hollow, Pyrrhic victories and all that
I would argue that in 2026, most agencies are scoreboard-obsessed. It is what keeps the lights on. Because if you are not constantly winning, there will be no awards and no long-term.
definitely see this!
The springboard is where you climb to lose your mind. To attempt the clavado, knowing the floor is there. To take the hit and count it as part of the prize. Victory, sometimes, has a chipped-tooth smile.